Getting things where they need to be is not always easy. Addresses do not always match, or often not even exist. What3Words claim that around 75% of the world (135+ countries), suffers from inadequate addressing.

They thought of a whole new concept to define addresses: Words. Dividing the world in 3 by 3 grids, and naming each grid with 3 words. Each 3-word combination links to a specific spot in the world.

Find out more about this innovative idea in this video: https://vimeo.com/112227335, and in the Technical Appraisal.