African Solutions for African problems, trends shaping the innovation space

By Alison Merifield




The saying “African solutions for African problems” points to the fact that only by understanding the real state of affairs on the ground will the right solutions be found, and it is essential to develop and localise for each, individual market. Sport, music, fashion, films, art – the same things appeal the world over, but with a driving ambition, energy and hunger you may not find elsewhere. Africans are just as determined to export their talent as they are to experience what the rest of the world has to offer, and engaging as a brand should be a two-way conversation – we all have much to gain from that.

VC4A (Venture Capital for Africa) sees 6 key trends to watch for this continent on the move:

Moving Millennials, Moving up in the World, Moving to the City, Moving to Mobile, Moving in to the Future and Moving the Gender Bias.

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