DMS has moved


DMS' new production site

In our project proposal stood that DMS would be building a new hangard to house its factory. During the project however, we found out that DMS had other pressing needs than building a new factory. Finances and general management had to be put in order or there would soon not even be an enterprise to start with. These changes in the project however did not change certain issues that DMS had with the premisses it had been working in until recently. New housing was still required en therefore DMS set out to find a new location to install itself in. In december 2017 they came across a building from colonial times which is in the industrial zone of Thiès. Rent is a bit hier than in their former locaiton, but in return they now have vastly more space. During the christmas holidays DMS has moved to its new location which had to be thoroughly cleaned and needed some paint here and there. This new location now offers ample space for storage of both mother material and a stock of tubes ready for selling. There is also space to expand activities with new produciton lines, although that will have to wait until there are financial means for expansion. Finally, because of the industrial location, electricity issues have been resolved and there are less problems with disturbing neighbors with nightly production activities. (Because of electricity and cooling issues DMS has had to resort to producing at night frequently)

More photos of the new location:

If you don't know the old locaiton, you can watch this small documentary by the BBC -

The move to the new location took two weeks and was done during the christmas holidays. Before moving DMS worked really hard to create a generous stock of both black (for drip irrigation) and orange tubes (for construction) to be able to keep supplying customers. In the past months, DMS has become the standard supplier for a number of quincailleries - small tools shops - which now sell his (primarily orange) tubes. This has allowed him to stabilize his income and therefore to stabilize the company. By now, the factory is up and running again and some modifications have been made to the line in order to optimize production even more.

Now that production is picking up again, it has now become high time to start marketing DMS' products. An advisor and LVIA's agricultural expert are presently working on this, making contact with a number of potential customers, both private and in the NGO sector. In the mean time, small orders are dripping in as well, which allows DMS to sell and install their drip irrigation systems.
Some pictures of such an installation are also included in the photobook linked above.

Titia Wouters's picture

Congratulations with your new location. Looks very nice. And nice footage of the BBC! I wouold be interested to learn what marketing techniques you will be trying out? Radio, facebook, twitter, leaflets? What works and what doesn't in Senegal? And who is your main target group?

Cheryl Van Kempen's picture

Hi, thank you for your interest!

Word of mouth is one of the most important things in Senegal. Every project done, every garden installed works as marketing. At this moment there is not yet an imprint on the tubes, but we are working on getting a printer to the factory so that on each tube produced the name of DMS will be printed. 

But for the marketing plan - DMS is working on creating the following package - Radio & television adds, leaflets and business cards, billboards. DMS also has a facebook page which is fun to follow - 

and finally and at this moment most importantly, two persons are presently doing a marketing campaign - meaning that they are visiting all kinds of organisation and potential customers and directly showing the products and the options. From the first visits it has become clear that there is an interest and that it helps to have some stock ready and what it costs to install a drip irrigation system on one hecatre. Of course every installation is custom made for the client, but they (understandably) always want to have an idea of the order of magnitude of the costs involved.