Scaling Inclusive Business
4 million people earn less than 8 USdollars a day. There is an enormous potential for setting up businesses focusing on this group, as they are jointly owning more than 5 trillion USdollars.
This article explores what the strategies, challenges and opportunities are for scaling up successful small-scale inclusive businesses. They focus on the businesses run by, or targeting the 4 million in the Bottom of the Pyramid (read more about the Bottom of the Pyramid via Wikipedia).
In only 14 pages, the authors give concise and practical advise. It is certainly a must read for those developing inclusive businesses.