Project Title: Exploration of sales channels to improve up-take of organic fertiliser by smallholder farmers in Kenya
Objective - Explore different market entry strategies to raise awareness and give access to a bio-solids-based organic fertilizer named Evergrow for smallholder farmers
Innovation – Innovative full value chain approach that provides access to sustainable, hygienic sanitation to residents of urban slums and ensure that human waste is safely removed from the community, treated and converted into valuable end-products, such as bio-solids-based organic fertilizer for smallholder farmers
Expected Results – Build a brand recognition, create customer loyalty and lasting relationships with farmers and providing them with useful good practices content. Ensure sustainability of the value chain.
Useful for – Smallholder farmers
Pressing needs – Food Security and Urban Sanitation
