Nelson and Matias from Naiss Bathroom Company in Mozambique talk about how the Virtual Reality sales tool, that was developed in our VIAWater project, helped them sell more toilets to low-income families. After a 6-month campaign, their sales team reported:
- Improved lead generation (ie. more customers showing interest after first interaction)
- Increased sales efficiency (ie. reduced time spend per customer by sales agents)
- Improved recognition, trust and appreciation of the company’s brand and sales agents
- Improved motivation and loyalty of sales agents
We are looking for more toilet companies that are interested to use the VR sales & communication tool.
Gerwin Jansen
BoP Innovation Center
g.jansen@bopinc.org
www.bopinc.org
Hi Gerwin, these are great results! Thanks for sharing.
Curious to know some details on: what made the customers interested?
Best, Shabana
Wow, that's very interesting in terms of marketing, but also with respect to teaching good healthy habits.. Never thought of these applications until now..
thans for sharing!
Hi Gerwin, remember that Myriam Launay of our Sanimarket project in Benin was also interested? Any possibilities to introduce the VR tool in Benin as well?
Titia
Hi Shabana,
Glad you like it. So the tool has been succesful in improved "lead generation", meaning more customers leave their details with the sales agents. Most important reasons we heard: with VR they better understand the dimensions and materials of the toilet and they can better imagine what it's like to have a toilet at their own home. So it's really a demo tool that de-risks the purchase decision for consumers.
Gerwin
Hi Titia,
Yes let's explore replication in Benin! Please introduce me to Myriam so we can explore their interest and usecase. BoPInc has staff in Benin so we could facilitate a meeting with their team.
Best,
Gerwin
g.jansen@bopinc.org
hmm my reply ended up lower in the conversation chain, but you can find it there :)