With Sponge Town KwaVonza we aim to do a social campaign to involve specific target groups we have identified in the project. Sponge Town is all about citizens, governments and private sector together making a town water buffered, green, participative, and economically thriving.
Ongoing evaluation has shown that 2 target groups specifically need to be excited more to really join in actively. These are landlords & business owners and youth (both local and students).
If you know a specialist on social marketing in Kenya who can help us, please let us know!
Thanks in advance,