Daily communication made by GKA managers from the beginning of the project created a chain reaction that made us appear on the French TELEVISION at an hour with high audience.
Communication is not only a matter of how well designed your website is, or how friendly your FB page is... it is, first of all, a matter of speaking out about your project. For GKA it has been a full task, we spent hours repeating the same message to hundreds of very different persons. And sometimes, this person you may have overlooked (feeling you are losing your time) is the one who is opening the door you were struggling to open.
Each person you meet is the a chance to spread your message.
Being generous in communication is one of the key.