Mission and vision
Aqua for All’s vision is a world in which every human being has structural, sustainable access to clean water and good sanitation. We firmly believe that this world is possible and desirable. Our mission is to enable people to indeed gain access to safe water and good sanitation, necessities for a better future. Our focus lies with the people of the world at the Base of the Pyramid: those who most often lack that access.
Why focus on water and sanitation?
Ensuring access to clean water and good sanitation is step one in empowering people with the ability to improve their lives. It is important enough for your attention and efforts.
What is the Base of the Pyramid?
All our common efforts are, in the end, aimed at the people at the Base of the Pyramid (also called ‘BoP’). Who and where are they?
- They are the approximately 4 billion people on earth who live on less than $ 2,50 a day. This means they’re not just the poorest, but also the largest socio-economic group on the planet.
- They vary in their levels of literacy, rural-urban mix, geographical mix, income levels, cultural and religious differences, and every other basis for segmentation.
- They mainly live in developing countries, particularly in Africa and Asia. (Aqua for All has decided to focus on Africa first, but does not exclude other countries.)
- Of all the world’s inhabitants, they have the least opportunities and resources to realize their human potential for their own benefit, that of their families and that of society at large.
- BoP communities are excluded from the modernity of our civilized societies, including consumption and choice, as well as access to organized financial services.
- Even though they are typically ignored as viable markets or sources of production, they represent huge potential as consumers and producers.
- Companies are increasingly discovering BoP communities to be good business partners and innovators. Co-creating businesses and markets can mutually benefit these communities and the companies which invest in them.
5 x WATER AND POVERTY
1. Water-poor communities are typically also economically poor, trapped in a cycle of poverty.
2. Education suffers when children, sick of polluted water-related ailments, miss school.
3. Economic opportunities are routinely lost to the impacts of rampant illnesses.
4. Acquiring water from far away requires valuable time better spent going to school and/or working.
5. Children and women are generally more vulnerable to disease and loss of opportunities.